The brief

 

Raise awareness of Yell’s digital marketing services with an ATL outdoor and digital campaign in the Manchester region.



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The idea

We challenged the audience to rethink their relationship with the online world. Through the use of our ‘Yell digital lens’ into the online world, the campaign quickly communicated the dangers of not having a good digital presence.


Results

Ad recall was a staggering 39%, with 19% of respondents saying that they were more likely to use Yell for digital marketing services. The campaign generated 2,759 inbound calls or requests in the first 6 weeks from launch and 8,834 qualified sales leads in total – exceeding the targets by 179%..

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